Our vision, our spirit, and what truly moves us...
Thoughtful, timeless, and seasonless...
Our vision is simple: to create beautiful, versatile, trans-seasonal sleep and loungewear that looks great, feels amazing, and encourages rest and pause.
Designed for nappers, loungers, dreamers and explorers, each piece blurs the line between what we wear to bed and what we wear outside. Inspired by the easy life, our garments effortlessly elevate the moments that matter – cosy mornings in bed, sunny corner-shop strolls, and sparkling afternoons spent with loved ones by the sea.
Moved by the world around us, we are deeply proud of our commitment to sustainability: our unwavering focus on transparency within our supply chain, our dedication to using organic fabrics, and our ongoing support of artisan weavers and their centuries-old practice.
Designed in New Zealand and lovingly handcrafted in India, each garment has been made with connection, longevity, and elevated comfort in mind.
We are deeply proud of our commitment to sustainability: our unwavering focus on transparency within our supply chain, our dedication to using organic fabrics, and our ongoing support of artisan weavers and their centuries-old practice.
We work with suppliers dedicated to environmental preservation: those who employ organic farming practices, utilise solar power and rain harvesting during the garment construction process, and work with us to upcycle offcuts into eye masks, scrunchies, and labels. We value transparency above all else, and take great pride in the strong and lasting relationships we have formed.
To us, our people are everything. We are wholly dedicated to preserving the centuries-old craft of hand-loomed fabrics. We do this through our support of a community of artisan weavers in beautiful, vibrant, Southern India. Talented artisans, who continue to pass their brilliant techniques down through the generations. To this gifted community, we provide living wage and ongoing employment.
Our garments are crafted from nothing but the best: organic brushed cottons and gentle cotton-linens, developed and woven by Global Organic Textile Standard (GOTS) certified manufacturers. Our fabrics are free of heavy metals and bleaches and the natural make-up of our fabrics means that they are biodegradable – so, at the end of their long and happy life, they can relax and return to the earth.
At General Sleep, we are dedicated to ethical and sustainable production. That's why we partner with factories that are both GOTS and Fairtrade certified. GOTS certification ensures our textiles meet the highest environmental and social standards, from organic farming to final production. Fairtrade certification guarantees fair wages, safe working conditions, and respect for workers' rights throughout our supply chain. By choosing General Sleep, you support a commitment to quality, sustainability, and social responsibility.
